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Recruitment Marketing with Hunar Online's Video Job Ad


Today’s job market is a challenging one for businesses and employees alike. The war for talent has never been more cutthroat, with the average time to fill a vacancy increasing by almost 20% in just one year. Recruitment agencies, HR teams and hiring managers are all feeling the strain of an increasingly competitive landscape, to the point where many companies are reporting that the difficulty of hiring new staff has become their biggest challenge. However, there is light at the end of this dark tunnel; since


What is Recruitment Marketing?

Recruitment marketing encompasses all the activities that drive candidates to apply to a job. It’s a combination of internal and external marketing activities that attract candidates, nurture them through the hiring process and ultimately get them hired. The goal of recruitment marketing is to increase the number of candidates and shorten the time it takes to hire. To do this, recruiters must create a plan that targets both candidates and hiring managers. This plan should include tactics for social media, content marketing and more traditional marketing methods.


Video Job Ads: The Solution to Hiring Challenges

Video is a powerful tool for recruitment marketing that can be used across a variety of channels, from social media to career pages and beyond. Video job ads are a great way to attract top talent and reduce hiring time by increasing your applicant count. Surveys have shown that the average time to fill a vacancy can be reduced by 25% by using video in job ads. Video job ads are short videos that are published on job boards and other online hiring platforms. They’re designed to attract candidates who are looking for jobs in your industry. The goal is to lure candidates away from other ads and into your company. Although video might seem like an unconventional medium to advertise job openings, it appears to be a very effective one.


How to create a video job ad with Hunar Online

Hunar online is an awards wining hiring platform for recruiters. It simplifies the process of creating professional video content by allowing users to hire a video production team online to create video ads, explainer videos, and more. Recruitment marketing is a marketing strategy that is driven towards acquiring and retaining top talent, creating a competitive advantage for the company through a high-quality hiring process. If you’re looking to create a video job ad to help you fill your open roles, then you need to understand what goes into the process of creating a video job ad. If you don’t have experience in creating video content, then it can be a little bit challenging to know where to start.


What’s the problem?

Video job ads have been proven to drive higher click-through rates (CTR) and conversion rates than their image and text-based counterparts. They are also a great way to attract new candidates who might not otherwise have seen your job opening. However, video ads are not without their challenges; they are expensive to create, they can be tricky to optimize, and they take time to generate results.


Hunar Online Video Job Ads: The solution

To get the best return on your investment, it’s important to consider what you’re trying to achieve with your video ad and how you’re going to go about it. A good way to start is to consider the kind of candidates you’re looking to attract. You should also consider the kind of message you want to convey to these candidates. Next, you’ll want to consider where you’re going to place your video ad. Are you going to post it on your own website? Are you going to post it on a hunar online ? What type of story telling you going to use?


The role of Hunar Online video job ads in recruitment marketing

Video is an incredibly powerful medium that goes a long way toward helping businesses reach their goals. It’s action-oriented, offers visual representations of ideas, and leaves a lasting impression on the viewer. When it comes to recruitment marketing with hunar online , video job ads plays a crucial role. It can be used to introduce your company and its culture, showcase your employees in an authentic way, and highlight the benefits of working for your company in the language that your talent understood.


Brands who are currently using video job ads

There are several brands who are currently leveraging video ads outside India to attract candidates and drive hiring results. - HubSpot: The marketing software company HubSpot has built a reputation for themselves as a leader in the digital marketing space. In order to attract the best talent, they are leveraging video job ads to showcase their company culture and what it’s like to work there. - Tesla: The famous car company Tesla is not only bringing electric cars to the masses, they’re also looking to revolutionize the industries they operate in.

GE: One of the most recognized brands in the world, GE is looking to hire the best talent for their organization. In order to attract candidates, they are leveraging video ads .


Pros of Using Hunar’s Video Job Ad Platform

- Quick and easy setup: With Hunar’s Video Job Ad Platform, you can quickly and easily create a custom video ad in just a few clicks. - Wide range of features: With Hunar’s Video Job Ad Platform, you’re not limited in terms of what you can do. You get full control over your video ad, from the storyboard to the voiceover and sound effects used. - Personalized experience: When candidates watch your video ad, they are getting a personalized experience. Your video ad will include information about the specific role they’re applying for and other details about the company. - Easy tracking and analysis: Once your video ad goes live, you can track its progress using the metrics and analytics provided by Hunar. This makes it easy for you to see how your video ad is performing and make adjustments accordingly.



Hunar Online’s Video job ads are an incredibly effective way to attract candidates and drive hiring results. They are also a great way to differentiate your company in a crowded market and stand out from the competition. If you’re looking to create a video ad to promote your open positions, then you need to understand what goes into the process of creating a video ad. If you don’t have experience in creating video content, then it can be a little bit challenging to know where to start. If you want to use video job ads to attract candidates, then make sure you consider what you’re trying to achieve with your video ad. You should also consider the kind of message you want to convey to these candidates. Once you’ve got a good idea of what you want to do, how you want to do it, and where you want to do it, you can start creating your video ad.


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