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Startup Hiring Challenges (and Tips to Overcome Them) by Hunar online


Many startups struggle to find, attract and select the right employees. Learn about the biggest startup hiring challenges and discover best practice tips for overcoming them!

Attracting talent nowadays doesn't just mean knowing who pays more or, for example, who provides perks such as concierge services that will pick up on your employee's dry cleaning, help with basic household tasks, entertainment. foosball tables, free meals etc.

It's about how you create a more desirable workplace by outperforming your competitors. That's because people want to hook up with a winner and raising a high bar for entry won't hurt either. So, for example, young people want to work for companies like Google or Microsoft!

Startup founders often discuss their struggles to on boarding talented people. This is a really big problem because talent is an essential part of any business. For tech startups, where high-value products are built almost exclusively for human intellectual capital, you don't have good (or enough) people to work with, and that immediately affects your core business.


Challenge 1: Startups lack hiring resources 

Small companies and startups usually struggle with lack of knowledge, resources and hiring time. They do not have a dedicated in-house recruiter with the right recruiting expertise and experience. They struggle to find, attract and select the right people for their open positions and company.

How to overcome this challenge?

Learn to Excel in Recruitment Marketing with Hunar.Online - It is the process of promoting your employer brand with the use of marketing methods throughout the recruitment life cycle to attract, engage and nurture relationships with qualified talent. Hunar Online's videos were easily overcome with job advertisements.

Try HO''s Video Ads { Offers }

Challenge 2: Startups haven't built their (employer) brand yet

Startups are small companies that are just starting out, without an established brand and reputation. This is why most people are skeptical and will not believe them. Yes, you can succeed, but hey, most startups fail, right? Working for a startup is a huge risk – a risk that most people are unwilling to take.

How to overcome this challenge?  

You need to establish your employer brand and build your reputation as a great employer with Video Job Ads.

However, in today's job market, most of the candidates are passive, which means they are not looking for jobs. To get great candidates to apply for an open role, companies must first market their company as a potential employer on platforms like where idle candidates spend their time.

Got their attention, you'll want to provide potential candidates with information that will pique their interest in your company. Therefore, you must have a content game plan that is consistent and closely tied to the employer branding campaign.


 Try HO''s Video Ads Offers }

Get creative with's video job ads ( Job Listing + Branding)


Hunar.Online recruitment videos provide an engaging way to showcase your company at its best. Candidates read dozens of job descriptions, and start seeing the same selling points over and over again. Things like "great company culture" and "amazing benefits and benefits" start to sound like buzzwords rather than features that make your company stand out from the crowd. With a recruitment video, your company instantly becomes more alive; Candidates can see exactly what it would be like to join your team.

The best recruitment videos not only attract candidates, they enhance a brand's image and are very shareable. These videos will really help you find great new hires while simultaneously benefiting your marketing efforts.

About Hunar.Online:

A self-serve advertising platform that helps businesses of all sizes reach and attract best industrial talent for a job with video job ads.


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